Beiersdorf is laying the groundwork for its future growth and positioning of the brand NIVEA occasion of his 100th birthday. For millions of people around the world, the brand trusted for decades NIVEA is an indispensable product in their homes, thus contributing to building a solid relationship of loyalty with the consumer. Now that the brand is now one hundred years, pays homage to its history, but at the same time looking ahead to future generations of fans, through collaboration with the global icon of the music that Rihanna will lend his voice to the campaign of the anniversary.
With the goal of bringing the celebration of 100 years direct contact with the consumer, NIVEA will launch an event of "thanksgiving" to celebrate with consumers around the world. It will also set up a tour of large-scale consultation on the skin all over the world.
Markus Pinger, a member of the Management Board, responsible for the brand said:
"For 100 years NIVEA is the brand symbol of skin care in the world, and is based on consumer confidence. We are proud to have Rihanna's support for our celebrations, which will help us build a new generation of fans "
to increase its commitment to stay in touch with consumers and to celebrate 100 years at best di trattamenti della pelle, NIVEA sarà sponsor del tour di Rihanna, che attraverserà il Nord America e l’Europa a partire dalla fine di maggio. Il tour, che avrà luogo in diverse città, coinvolgerà i consumatori attraverso NIVEA e i social media di Rihanna con diverse iniziative supportate dal brand.
